Experienced film and TV executive producer to oversee all productions 

Helsinki, January 21nd, 2021

Take Two Studios, launched in October of 2021 by three of Finland’s most experienced media executives – Eero Hietala, Lasse Koskinen and Ilkka Hynninen, has announced the appointment of Sara Norberg as a partner and COO. 

Sara Norberg is an experienced leader with over 20 years in the entertainment industry. She left her post as CEO and executive producer of Cinematic, a Finnish film, TV and digital indie, to join Take Two Studios as a partner and COO. Norberg will have responsibility for the delivery of all of Take Two Studios’ productions. 

At Cinematic, Norberg was in charge of 9M€ action thriller production Omerta 6/12 directed by Aku Louhimies. Omerta 6/12 is the biggest Finnish production ever in terms of scope and budget and included a feature film released in November 2021 and a four-episode series that will premiere on CMore later this year. During her three years as CEO of Cinematic, the company also released period drama film Helene and produced a remake of the animation film Comet in Moominland

Sara started her management career in the film industry as a line producer/production manager at Making Movies before moving to Sandrew Metronome where she served as production manager in theatrical distribution. Before Cinematic Sara was CEO of the Korjaamo Group which operated the cultural and business center Korjaamo Culture Factory.  Previously she oversaw Finland’s biggest film festival Helsinki IFF – Love and Anarchy for six years. 

Take Two Studios focuses on the origination, development and production of high-end, high-concept drama, documentaries and podcasts. The new operation is currently in development on a range of projects with international appeal, with the first productions previously announced and has also optioned two BBC Studios scripted dramas, Luther and Doctor Foster for its local market. Take Two Studio’s pipeline also includes crime series 506 Grams of Ural Snow, based on the disappearance of a young man in Russia. His father, a Finnish police inspector, arrests a Russian drug lord in Helsinki – and is swiftly drawn into a deadly mission that leads to the discovery of a surprising truth about his son.

“After my many years in various leader positions in the entertainment industry I feel I am finding a real home at Take Two Studios. It’s an incredibly exciting time to partner with entrepreneurs with such experience in media and especially in television. Together we have decided to become a strong international specialist in drama and documentary production whilst not ruling out features. We have a perfect team of partners with diverse experience in business, programming, production and developing ideas to audiences. With the knowledge of both the Finnish industry and the international content business our slate consists of versatile projects for both local and international audiences. We are especially inspired by stories based on true events and we are planning to launch a podcast network that will work as a testing ground and IP creation vehicle for our content”, Norberg says. 

For further information, please contact:

Cheryl Clarke at Mushroom Media on:

Tel: +44 (0)7939554109


About Take Two Studios 

Take Two Studios produces compelling stories with a glimpse of hope. With every production, we aim for an international audience and work actively with co-producers outside Finland. One of our priorities is to develop series based on well-known true events. To support our development slate, we will produce a steady flow of podcasts.